Skira: A clean and reliable brand for water treatment systems
Fjell Technology Group
Strategy
A good strategy is one that gets you to your goal.
Our consultants have extensive experience from your side of the table. They have held positions of responsibility for strategy, budgeting and performance, marketing, and human resources at leading companies in sectors such as FMCG, banking and insurance, finance, telecommunications, construction, manufacturing, brewing, sports, and the non-profit sector. They also have extensive experience from the agency side. Alf Gundersen therefore understand your challenges and needs while also identifying new opportunities and daring to challenge the status quo.
We develop strategies that take you where you want to go. We can help you with marketing strategy, branding, communication, digital strategy, employer branding, SoMe strategy, advertising strategy, media consulting, idea and concept development, design thinking, creative workshops, lectures and seminars.
We can help you with:
Market strategy
Growth rarely happens by chance. A clear market strategy provides guidance on where and how to spend your budget, ensuring you get the most out of every dollar. Our advisors have extensive operational experience from the business world and can help you develop a strategy that is realistic, prioritizes correctly, and delivers measurable results.
Brand strategy / branding
Strong brands are not built on gut feeling, but on a clear brand strategy. We always start with the goals: What do you want to be – for whom – and why should someone choose you? From there, we develop a brand platform that provides direction for communication, design, and priorities. The process takes place through practical workshops and close consultation, based on extensive experience and up-to-date market insight.
Brand platform
A brand platform brings together the core of who you are, what you stand for, and what position you want to take in the market. Here, we define things like your brand promise, positioning, values, personality, and what sets you apart from your competitors. We work in a structured manner with insights and workshops to nail down a platform that is both strategically clear and easy to use in practice. The brand platform becomes the compass for further work on communication, design, and marketing.
Communication platform
A communication platform translates the brand platform into specific guidelines for how you should speak, to whom, about what, and where. Here, we refine target groups, main and supporting messages, key arguments, tone of voice, and channel roles so that communication is consistent regardless of the medium and sender. We compile everything in a concise and practical overview that is easy to use for anyone who writes, designs, or produces content, both internally and externally. This ensures that your brand remains recognizable, clear, and consistent over time.
Communication strategy
In the communication strategy, we work with you to define which channels you should use, such as your website, newsletters, and social media. We also define how you should use these channels in terms of language, target groups, and content. The strategy is formulated in simple and easy-to-understand documents so that everyone in the organization can understand it and follow it.
Digital strategy
Where is your target audience? What should they do: buy, be persuaded, sign up, be entertained? Are they young or old, many or few? These, and a number of other questions, are ones you should be able to answer before planning your digital presence. The answers should help determine what kind of website you build, what the customer journey is like, whether you invest in your own online store, which social media platforms you are visible on, and where and how you advertise. A comprehensive digital strategy based on good insight is an important part of a solid foundation for any business.
Social media strategy
Social media requires clear priorities. We help you decide which platforms to focus on, what role they should play in the customer journey, which target groups you should reach, and how much resources you should actually use. The result is a concrete social media strategy with goals, channel selection, content direction, and frameworks for the use of organic and paid content. Our specialists can also help you with ongoing planning, production, and publishing.
New homes and new builds
New construction and new housing projects are major investments, and the sales and marketing strategies must be as well thought out as the project itself. We help you with target groups, positioning, pricing and launch strategy, channel selection, and activities throughout the sales period. Once the strategy is in place, our specialists can help you with everything from naming and identity to websites, digital and physical advertising, prospectus, and stakeholder management.
Design Thinking
Design Thinking is an empathy-driven process that aims to create a better user experience – whether it is the physical product or the interaction and process surrounding purchase and use. As we know, a product or service can be redesigned. The same applies to the way you organize sales and the way you facilitate use. Design Thinking is an interdisciplinary methodology that borrows mindsets from design, technology, and economics. But it always starts with observation and understanding: how do customers experience the product or service today? We have Design Thinking-trained employees who can help you implement the methodology so you can see things through the eyes of your users.
Employer branding
Competition for the best people has intensified, something that many sectors and industries are noticing. At the same time, there are constant changes in what employees, especially young people, value in an employer. If you want the best people, you have to show them why they will have the best experience with you. This is employer branding. We help you define what you actually stand for as an employer, which target groups you should reach, and which messages and channels work. This is how you build a position that makes it easier to recruit and retain the right people.
Sustainability communication
What you do and what you say matters to people, including when it comes to sustainability. But as sustainability communication has become increasingly important, it has also become increasingly complex. The rules for what you are actually allowed to say are constantly changing, the concept of sustainability itself is perceived differently depending on who you ask, and people's attitudes and expectations regarding environmental, social, and financial sustainability are constantly evolving. In other words, it is very important to watch what you say. We help you develop a strategy and produce content that not only allows you to avoid making mistakes, but actually turns sustainability into an asset.
AI strategy
AI (artificial intelligence) is changing the way we work, but the benefits do not come automatically. An AI strategy is about defining where the technology can actually add value for you, and what framework you need to have in place for safe, ethical, and effective use. We help you identify areas of application, set principles for privacy and data security, establish good work processes, and build internal expertise.
Creative workshops
New identity? New product? New company? New name? New ideas? No matter what process you are going through, it is important to start off on the right foot. We organize, plan, and lead creative workshops that ensure you hit the mark.
Lectures and seminars
Would you like to learn more about marketing strategy or communication strategy? We offer a range of lectures and seminars that will make you a little smarter. And if we don't have a lecture or seminar ready, we will tailor one specifically to your needs.
Profile and website for drug policy watchdog
Association for humane drug policy (FHR)
Brand identity, website, and infographics for Marineholmen
GC Rieber Eiendom
Contact persons
Mette Mæhle
Lisbeth Hope Frugård
Sverre Krogsrud
Helge Mæhle
Frequently Asked Questions
Hva er forskjellen på merkeplattform, kommunikasjonsplattform og kommunikasjonsstrategi?
De henger sammen, men svarer på ulike ting. Merkeplattformen samler kjernen i hvem dere er: merkevareløfte, posisjonering, verdier, personlighet og det som skiller dere fra konkurrentene. Kommunikasjonsplattformen oversetter dette til konkrete føringer for hvordan dere snakker, altså målgrupper, hovedbudskap, sentrale argumenter, tone of voice og hvilken rolle hver kanal spiller. Kommunikasjonsstrategien er operativ: hvilke kanaler dere bruker, til hvem, om hva og hvordan. Kort sagt beskriver merkeplattformen hvem dere er, kommunikasjonsplattformen hva og hvordan dere sier det, og strategien hvor og når. Trenger dere bare ett av lagene, lager vi det, men de blir sterkest sammen.
Hvor mye tid krever en strategiprosess fra oss internt?
En god strategiprosess bygger på workshops der vi jobber sammen med dere, fordi det er dere som kjenner virksomheten best. Vi tilrettelegger og leder arbeidet, men noen nøkkelpersoner hos dere bør sette av tid til workshoper og innspill underveis. Hvor mye avhenger av prosjektets størrelse: en avgrenset posisjoneringsprosess krever mindre enn en full merkevareprosess med navn, identitet og lansering. Forventet tidsbruk fra dere avklarer vi før vi starter.
Hva sitter vi igjen med?
Noe konkret dere kan styre etter. Vi formulerer strategiene i enkle, operative dokumenter som alle i organisasjonen kan forstå og bruke i hverdagen. En merkeplattform blir kompasset for det videre arbeidet med kommunikasjon, design og markedsføring, og en kommunikasjonsplattform samles i en kort oversikt som er lett å ta i bruk for alle som skriver, designer eller produserer innhold. Målet er en rød tråd fra strategi til det operative arbeidet i hverdagen.
Hvordan vet vi om vi trenger strategi før design og nettside, eller om vi kan hoppe rett på?
Det finnes alltid en strategi i bunn, spørsmålet er hvor omfattende den trenger å være. Vi starter aldri et design- eller nettprosjekt uten en retning å bygge på, men noen ganger er den allerede tydelig hos dere og kan formuleres kort, mens andre ganger trengs det mer arbeid med fundamentet først. Det hjelper vi dere å vurdere. Fagene våre bygger på hverandre i en naturlig rekkefølge, der innsikt og strategi legger grunnlaget for design, innhold og synlighet.
Do we have to commit, or can we start small?
You can certainly start small. Many clients begin with a specific project, and then we build on that if desired. If you have an ongoing need—such as regular maintenance, content creation, or advertising—a retainer agreement can be both more cost-effective and more predictable, because we can then work systematically on what yields the best results over time. We’ll recommend whatever best suits your needs.
Are you a good fit for small businesses, large corporations, and the public sector?
Yes to everyone. We work with everyone from startups on a tight budget to large corporations and public sector organizations with extensive requirements. Our portfolio ranges from municipalities and government agencies to international companies and local businesses, and we have extensive experience with the requirements associated with public sector projects, such as universal design, plain language, and privacy. We tailor the solution to your needs and budget.
How much does it cost?
It depends entirely on the project. A simple campaign, a new website, and a multi-year framework agreement naturally fall into different price ranges, and we never quote a price until we understand exactly what you need. What we always do is provide you with a clear estimate before we get started, so you know what to expect. We can work on an hourly basis or for a fixed price, and for ongoing needs, we’re happy to set up an agreement with a fixed number of hours per month. Get in touch for a no-obligation chat, and we’ll figure out what works best for you.
How do you work, from the initial contact to final delivery?
Every project is different, so we tailor the process to the task at hand. But the basic structure remains the same: We start by getting to know you, the market, and the target audience. We then develop a concept or direction, which we present to you before moving into production. Throughout the process, we maintain close communication, show you our work, and make adjustments based on your feedback. Finally, we launch the project and follow up. For smaller assignments, this process is quick and informal; for larger projects, we work through several rounds of insights, sketches, and adjustments. You’ll know where we are in the process and what the next step is every step of the way.
How long does it take?
It depends on the project. A simple project can be completed in a matter of days, while a new visual identity, a larger website, or a strategic process can take weeks or months, often involving several rounds of revisions along the way. Once we understand the scope, we’ll provide you with a realistic timeline with dates and milestones, so we both know what we’re working toward. We’d rather promise a little less than a little too much.
Who will we be working with, and will we have a designated contact person?
With us, you’ll work with a single dedicated account manager who is familiar with your project, so you won’t have to deal with a different person every time you reach out. Behind this contact person is a multidisciplinary team where consultants, designers, developers, and copywriters work together under one roof. We handle the coordination between these disciplines internally, so you can deal with a single point of contact.
Who owns what you're making?
What you pay for is yours. You own the finished products we create, whether it’s a logo, a visual identity, a website, or other materials. When we build websites, we also use solutions that don’t lock you into working with us. We use open source software whenever possible and provide you with training, so you’re free to further develop or migrate the solution later on. We want you to stay with us because you want to, not because you have to.
Can we purchase just one service, or do we have to buy the whole package?
You can buy exactly what you need. Whether you just need a logo, a campaign, or help with advertising, we’ll take care of it. Just because we offer the full range of services under one roof doesn’t mean you have to use everything—it means you can easily expand as your needs grow, without having to bring in new vendors. We recommend what we think you actually need, and we’ll be honest if something isn’t worth the money for you.
Can we get some references or see examples of similar work you've done?
Of course. We’ve worked with clients throughout Western Norway and beyond, many of them for many years. You’ll find a selection of projects under “Work” in the menu, and we’d be happy to show you work that’s relevant to your needs. We work with local, national, and international clients.
Why choose an agency in Bergen a large agency in Oslo?
Because you get a personal touch, a full range of services, and people who know Western Norway. We’re a mid-sized agency that brings together strategy, design, web, content, and digital marketing under one roof, without departmental silos between disciplines. This ensures quick decision-making and a single point of contact for you. With us, you’ll meet experienced professionals who know their craft and do the work themselves. We’ve been based in Bergen 1945 and know the business community, cultural scene, and public sector in Western Norway well, while also working for clients far beyond the region.