Strategy

A good strategy, is a strategy that takes you to your goal.
Our consultants have extensive experience from your side of the table. They have been responsible for strategy, budget and results, marketing and human resources in prominent companies in areas such as FMCG, banking and insurance, finance, telecom, construction, manufacturing, brewing, sports and organizations. They also have extensive experience from the agency side. Alf Gundersen consultants therefore understand your challenges and needs while seeing new opportunities and daring to challenge.

We develop strategies that take you where you want to go. We can help you with marketing strategy, branding, communication, digital strategy, employer branding, SoMe strategy, advertising strategy, media consulting, idea and concept development, design thinking, creative workshops, lectures and seminars.

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We can help you with:

Market strategy

Growth rarely happens by chance. A clear market strategy provides guidance on where and how to spend your budget, ensuring you get the most out of every dollar. Our advisors have extensive operational experience from the business world and can help you develop a strategy that is realistic, prioritizes correctly, and delivers measurable results.

Brand strategy / branding

Strong brands are not built on gut feeling, but on a clear brand strategy. We always start with the goals: What do you want to be – for whom – and why should someone choose you? From there, we develop a brand platform that provides direction for communication, design, and priorities. The process takes place through practical workshops and close consultation, based on extensive experience and up-to-date market insight.

Brand platform

A brand platform brings together the core of who you are, what you stand for, and what position you want to take in the market. Here, we define things like your brand promise, positioning, values, personality, and what sets you apart from your competitors. We work in a structured manner with insights and workshops to nail down a platform that is both strategically clear and easy to use in practice. The brand platform becomes the compass for further work on communication, design, and marketing.

Communication platform

A communication platform translates the brand platform into specific guidelines for how you should speak, to whom, about what, and where. Here, we refine target groups, main and supporting messages, key arguments, tone of voice, and channel roles so that communication is consistent regardless of the medium and sender. We compile everything in a concise and practical overview that is easy to use for anyone who writes, designs, or produces content, both internally and externally. This ensures that your brand remains recognizable, clear, and consistent over time.

Communication strategy

In the communication strategy, we work with you to define which channels you should use, such as your website, newsletters, and social media. We also define how you should use these channels in terms of language, target groups, and content. The strategy is formulated in simple and easy-to-understand documents so that everyone in the organization can understand it and follow it.

Digital strategy

Where is your target audience? What should they do: buy, be persuaded, sign up, be entertained? Are they young or old, many or few? These, and a number of other questions, are ones you should be able to answer before planning your digital presence. The answers should help determine what kind of website you build, what the customer journey is like, whether you invest in your own online store, which social media platforms you are visible on, and where and how you advertise. A comprehensive digital strategy based on good insight is an important part of a solid foundation for any business.

Social media strategy

Social media requires clear priorities. We help you decide which platforms to focus on, what role they should play in the customer journey, which target groups you should reach, and how much resources you should actually use. The result is a concrete social media strategy with goals, channel selection, content direction, and frameworks for the use of organic and paid content. Our specialists can also help you with ongoing planning, production, and publishing.

New homes and new builds

New construction and new housing projects are major investments, and the sales and marketing strategies must be as well thought out as the project itself. We help you with target groups, positioning, pricing and launch strategy, channel selection, and activities throughout the sales period. Once the strategy is in place, our specialists can help you with everything from naming and identity to websites, digital and physical advertising, prospectus, and stakeholder management.

Design Thinking

Design Thinking is an empathy-driven process that aims to create a better user experience – whether it is the physical product or the interaction and process surrounding purchase and use. As we know, a product or service can be redesigned. The same applies to the way you organize sales and the way you facilitate use. Design Thinking is an interdisciplinary methodology that borrows mindsets from design, technology, and economics. But it always starts with observation and understanding: how do customers experience the product or service today? We have Design Thinking-trained employees who can help you implement the methodology so you can see things through the eyes of your users.

Employer branding

Competition for the best people has intensified, something that many sectors and industries are noticing. At the same time, there are constant changes in what employees, especially young people, value in an employer. If you want the best people, you have to show them why they will have the best experience with you. This is employer branding. We help you define what you actually stand for as an employer, which target groups you should reach, and which messages and channels work. This is how you build a position that makes it easier to recruit and retain the right people.

Sustainability communication

What you do and what you say matters to people, including when it comes to sustainability. But as sustainability communication has become increasingly important, it has also become increasingly complex. The rules for what you are actually allowed to say are constantly changing, the concept of sustainability itself is perceived differently depending on who you ask, and people's attitudes and expectations regarding environmental, social, and financial sustainability are constantly evolving. In other words, it is very important to watch what you say. We help you develop a strategy and produce content that not only allows you to avoid making mistakes, but actually turns sustainability into an asset.

AI strategy

AI (artificial intelligence) is changing the way we work, but the benefits do not come automatically. An AI strategy is about defining where the technology can actually add value for you, and what framework you need to have in place for safe, ethical, and effective use. We help you identify areas of application, set principles for privacy and data security, establish good work processes, and build internal expertise.

Creative workshops

New identity? New product? New company? New name? New ideas? No matter what process you are going through, it is important to start off on the right foot. We organize, plan, and lead creative workshops that ensure you hit the mark.

Lectures and seminars

Would you like to learn more about marketing strategy or communication strategy? We offer a range of lectures and seminars that will make you a little smarter. And if we don't have a lecture or seminar ready, we will tailor one specifically to your needs.