We developed the name, logo, and brand identity for the Skira water purification system.
The Skira brand, Fjell Technology Group’s water treatment plant, is built on solid bedrock and Nordic purity.
Fjell Technology Group an innovative technology company that has developed a range of waste management solutions, including the Fjell FRS Wastewater Treatment Systems. The system lacked a clear brand identity. Fjell TG wanted to change that. We were tasked with helping them develop a distinct brand identity—including a name, logo, and visual profile—that evoked clear and positive associations and helped establish the system’s clear position in the market.
A water treatment plant is a large mechanical system comprising many sub-processes, machines, and technical solutions. But at its core, the process is about one thing: purification.
After a comprehensive naming process with Fjell TG, we settled on a name that captures this essence: Skira.
The word is Old Norse and simply means “to cleanse” and “to make bright and clear.”
The root of the word exists in several forms, all of which relate to purity and purification. The Old Norse word *skýra* means “to make clear” in connection with water, and the Old Norse word *skírr* means “clear,” “bright,” or “pure” in connection with water and air. You can also find the word in modern Norwegian, although it has taken on a slightly different form and may not be part of everyday speech for many people: Skir means genuine, pure, and unadulterated, and is used, for example, to describe “pure gold.”
In addition to Skira the facility’s primary function and serving as a value proposition in itself, Skira also has phonetic qualities that suit the brand. The hard “k” is as solid as a rock, and the two syllables are easy to remember. It is also an advantage that the word is pronounced relatively similarly in English as in Norwegian. Fjell TG has a global market but is clearly linked to Norway. Choosing a Norse word helps to strengthen this connection.
The logo further emphasizes the clean and solid qualities of the name through a clean and solid font. The mountain-like shape of the “A” references the company name Fjell TG, suggesting a connection while allowing the Skira brand Skira firmly on its own. The dark green color clearly signals the system’s environmental aspect, while also complementing Fjell TG’s blue color.
In addition to building the brand for the entire processing plant, we also helped establish a separate brand for the chemicals used in the process.
When the waste is to be separated from the water, substances known as polymers are added. These are chemical compounds that cause the waste particles to clump together. The name Floccera reflects the properties of the chemical, while also having phonetic qualities that make it easy to remember.
The green, clean, teardrop-shaped logo reflects its connection to Skira, yet stands on its own as an independent brand.
