For many years, the drug policy user organization Foreningen for human ruspolitikk (FHR) has fought for drug users and relatives to be asked, heard and taken seriously in all matters that affect them - politically, legally, structurally and individually.
They first came to us because they needed a new website, but in the process we discovered together that their profile, logo and tone of voice didn't reflect who they actually are and what they do.
After a thorough rebranding process, we developed a new identity and profile, refined their slogan, and helped them communicate in a way that truly reflects who they are: a tenacious watchdog fighting for its members’ rights.
