Online visibility

Can your audience find you — or are you disappearing in the noise, distractions, and competitors fighting for their attention?

Our specialists make sure that you spend your money where it gives the best return and that you are visible to those you want to see you.

We help you with digital marketing, advertising, social media, SEO, AI optimization, CRO, measurement and analytics, digital tracking, privacy, customer loyalty, email marketing and media buying.

We can help you with:

Digital marketing

We help you with the full range of paid and organic marketing on digital platforms.

Social media

Social media is a very important part of digital visibility, both organic and paid. Our specialists help you navigate the myriad of platforms and define where you can best reach your target audience. They'll also help you plan and produce content that makes an impact, depending on the platform, message and target audience.

Programmatic advertising

Programmatic advertising is a way of delivering digital ads to a desired audience across platforms and media. This means that the ads follow the defined target group and that the same ad can, for example, be shown on different online newspapers, on shopping center screens and on streaming platforms. With programmatic advertising, the target group is defined based on demographic data such as gender, age, geography and the like.

Google

Google is Google's advertising platform. Google ad space on millions of websites through its Display Network, video ads on YouTube, and its own search engine. Through this platform, we can place ads that, in theory, can reach almost anyone.

Keyword advertising

Search engine advertising involves purchasing ad space for specific keywords on search engines, primarily Google. For example, you can pay to appear when customers search for your key services. The price is determined by how popular the keyword is.

Search engine optimization (SEO)

Can people find you online? Search engine optimization (SEO) is about increasing the chance that search engines will show your content when people search for specific words, things, phenomena or phrases. SEO is about organic visibility, not keyword advertising or other paid activities. Design, code and content are all important to ensure the best possible SEO. That's why our specialists work interdisciplinary to ensure that you get the best possible effect from your work.

AI optimization (GEO)

If people are going to find you online, robots have to find you first. Generative Engine Optimization (GEO) is about optimizing content and web solutions so that people can find you and your services or products through AI searches such as ChatGPT, Gemini, and Claude. Our specialists help you build websites and plan and produce content that makes you visible in AI searches. In this article, we explain in more detail what GEO is and how you can optimize content for AI.

Measurement and analysis

How many people see your ads and how many click on them? What do people do when they are on your website? Is the traffic converting, and if so, where, when and how? These are some of the questions you should be able to answer, but which you can't say anything about unless you have good and reliable measurements. We can help you set up measurements of what you need to know and analyze what the numbers actually say and what they mean for you. We use several different tools and find the one that best suits your needs and wishes. And, of course, we always make sure to comply with the General Data Protection Regulation (GDPR).

Reporting

Collecting data and measuring traffic and reach is one thing. The next step is to use the numbers wisely. That's why we set up simple and tailored dashboards so you can have real-time control over the numbers that are relevant to you, while helping you understand what the numbers actually mean for you.

IP-driven advertising

IP-targeted advertising means targeting ads to specific IP addresses. This cannot be done against individuals, but against companies and organizations. IP-targeted advertising can thus be a very effective tool for B2B companies that want to reach specific prospects with tailored messages.

Contextual advertising

Contextual advertising targets the audience through the choice of topic, words and phrases, not through demographic data such as age and geography. This means, for example, that we can decide that a campaign should appear in conjunction with online newspaper articles about house building, or in articles that have both the phrase "house building" and "building houses".

Media buying and placement

AG also a media agency. This means that we assist many of our clients with media buying across both digital and print channels. We can manage campaigns throughout their entire lifecycle—from concept and design to placement and performance measurement—or we can handle media buying and placement separately.

Customer loyalty

What do you do with customers once they've entered the fold? Customer contact is an important part of all marketing and aims to ensure long-term and loyal customer relationships. We can use many different methods, such as newsletters and email marketing, events, loyalty programs, customer clubs - depending on who the target group is and what we want to achieve.

Marketing automation

Marketing automation is about automating customer communication and marketing. It enables you to reach many recipients with personalized and individual messages with minimal manual effort. Marketing automation is particularly effective for upselling and upselling, but the applications are almost endless. All that's required is that you have relevant user data and systems that allow this data to be used to build automation. In marketing automation, communication is triggered by the customer's actions, such as making a purchase in an online store, signing up or clicking on email links, not by pressing "send". Our specialists have extensive experience in building smart automation processes that contribute to increased customer loyalty, additional sales and upselling.

Email marketing

Email marketing and newsletters are still one of the most effective tools in our toolbox. It's not without reason that email is included in many marketing strategies. Our specialists can help you with strategy, automation, setup, design, content and delivery.

Inbound Marketing

Inbound Marketing is a marketing strategy where you attract potential customers by offering them something of value, and then nurture them so that they convert into actual customers. The methodology consists of four phases: attract, convert, sell and delight. The value is often about content such as blog posts, articles, videos, seminars, webinars, conferences, reports, newsletters, social media, podcasts, etc.

Lectures and courses

Do you want to learn more about digital visibility and digital marketing? We can help you with customized lectures and courses, depending on what you need.

Privacy policy (GDPR)

Privacy is a very important part of everything that happens online. In a rapidly changing landscape, it can be difficult to keep a straight face. Our specialists make sure you're always GDPR compliant, and they help you see the opportunities that exist within the framework that has been set.

Contact persons

Frequently Asked Questions

Who owns the ad accounts—us or you?

Ideally, you should do this yourselves, if possible. We always recommend that advertising accounts—such as Google and Meta—be set up under your organization’s name, so that you own the accounts, the data, and the ad history. We’ll have access to work on them, but you retain ownership. Should our collaboration ever come to an end, you’ll keep everything.

Do we have to commit, or can we start small?

You can certainly start small. Many clients begin with a specific project, and then we build on that if desired. If you have an ongoing need—such as regular maintenance, content creation, or advertising—a retainer agreement can be both more cost-effective and more predictable, because we can then work systematically on what yields the best results over time. We’ll recommend whatever best suits your needs.

What is the minimum reasonable advertising budget?

There is no single right answer. It depends on your goals, your market, and how intense the competition is for the relevant keywords or target audiences. A budget that delivers good results in a narrow B2B niche might be too small for a broad consumer market. We’re honest throughout the process: if the budget is too low to make sense, we’ll let you know rather than spend your money on something that won’t work. Get in touch, and we’ll assess what’s realistic for your situation.

What is the difference between SEO and GEO?

SEO (search engine optimization) is about becoming visible when people search on traditional search engines like Google. GEO (Generative Engine Optimization) is about becoming visible when people receive answers from AI services like ChatGPT, Gemini, and Claude. Both are about helping people find you, but they have slightly different requirements for how content and web pages are structured. We work with both and help you stay visible no matter where people are looking.

How do you report, and how often?

We set up customized dashboards where you can track the metrics that are relevant to your specific needs in real time, and we help you understand what those metrics actually mean. For campaigns, we’re happy to provide reports both during the campaign and upon completion, with concrete results such as impressions, clicks, and conversions. We’ll work with you to determine how often and in what level of detail we provide these reports, based on what you need to monitor.

What do you need from us to get started?

Less than many people think. Usually, all it takes is a conversation about what you want to achieve, and access to whatever profile, materials, or data you already have. We’ll figure out the rest together as we go. If anything is unclear, our first task is often to help you pinpoint exactly what you need.

Are you a good fit for small businesses, large corporations, and the public sector?

Yes to everyone. We work with everyone from startups on a tight budget to large corporations and public sector organizations with extensive requirements. Our portfolio ranges from municipalities and government agencies to international companies and local businesses, and we have extensive experience with the requirements associated with public sector projects, such as universal design, plain language, and privacy. We tailor the solution to your needs and budget.

How much does it cost?

It depends entirely on the project. A simple campaign, a new website, and a multi-year framework agreement naturally fall into different price ranges, and we never quote a price until we understand exactly what you need. What we always do is provide you with a clear estimate before we get started, so you know what to expect. We can work on an hourly basis or for a fixed price, and for ongoing needs, we’re happy to set up an agreement with a fixed number of hours per month. Get in touch for a no-obligation chat, and we’ll figure out what works best for you.

How do you work, from the initial contact to final delivery?

Every project is different, so we tailor the process to the task at hand. But the basic structure remains the same: We start by getting to know you, the market, and the target audience. We then develop a concept or direction, which we present to you before moving into production. Throughout the process, we maintain close communication, show you our work, and make adjustments based on your feedback. Finally, we launch the project and follow up. For smaller assignments, this process is quick and informal; for larger projects, we work through several rounds of insights, sketches, and adjustments. You’ll know where we are in the process and what the next step is every step of the way.

How long does it take?

It depends on the project. A simple project can be completed in a matter of days, while a new visual identity, a larger website, or a strategic process can take weeks or months, often involving several rounds of revisions along the way. Once we understand the scope, we’ll provide you with a realistic timeline with dates and milestones, so we both know what we’re working toward. We’d rather promise a little less than a little too much.

Who will we be working with, and will we have a designated contact person?

With us, you’ll work with a single dedicated account manager who is familiar with the project, so you won’t have to deal with a new person for every task. Behind this contact person is a multidisciplinary team where consultants, designers, developers, and copywriters work together under one roof. We handle the coordination between these disciplines internally, so you can deal with a single point of contact.

Who owns what you're making?

What you pay for is yours. You own the finished products we create, whether it’s a logo, a visual identity, a website, or other materials. When we build websites, we also use solutions that don’t lock you into working with us. We use open source software whenever possible and provide you with training, so you’re free to further develop or migrate the solution later on. We want you to stay with us because you want to, not because you have to.

Can we purchase just one service, or do we have to buy the whole package?

You can buy exactly what you need. Whether you just need a logo, a campaign, or help with advertising, we’ll take care of it. Just because we offer the full range of services under one roof doesn’t mean you have to use everything—it means you can easily expand as your needs grow, without having to bring in new vendors. We recommend what we think you actually need, and we’ll be honest if something isn’t worth the money for you.

Can we get some references or see examples of similar work you've done?

Of course. We’ve worked with clients throughout Western Norway and beyond, many of them for many years. You’ll find a selection of projects under “Work” in the menu, and we’d be happy to show you work that’s relevant to your needs. We work with local, national, and international clients.

Why choose an agency in Bergen a large agency in Oslo?

Because you get a personal touch, a full range of services, and people who know Western Norway. We’re a mid-sized agency that brings together strategy, design, web, content, and digital marketing under one roof, without departmental silos between disciplines. This ensures quick decision-making and a single point of contact for you. With us, you’ll meet experienced professionals who know their craft and do the work themselves. We’ve been based in Bergen 1945 and know the business community, cultural scene, and public sector in Western Norway well, while also working for clients far beyond the region.