Online visibility

Can your audience find you — or are you disappearing in the noise, distractions, and competitors fighting for their attention?

Our specialists make sure that you spend your money where it gives the best return and that you are visible to those you want to see you.

We help you with digital marketing, advertising, social media, SEO, AI optimization, CRO, measurement and analytics, digital tracking, privacy, customer loyalty, email marketing and media buying.

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We can help you with:

Digital marketing

We help you with the full range of paid and organic marketing on digital platforms.

Social media

Social media is a very important part of digital visibility, both organic and paid. Our specialists help you navigate the myriad of platforms and define where you can best reach your target audience. They'll also help you plan and produce content that makes an impact, depending on the platform, message and target audience.

Programmatic advertising

Programmatic advertising is a way of delivering digital ads to a desired audience across platforms and media. This means that the ads follow the defined target group and that the same ad can, for example, be shown on different online newspapers, on shopping center screens and on streaming platforms. With programmatic advertising, the target group is defined based on demographic data such as gender, age, geography and the like.

Google Ads

Google Ads is Google's platform for advertising. Google has ad surfaces on millions of websites through its display network, video surfaces on YouTube and its own search engine. Through their platform, we can place ads that can, in theory, reach almost anyone.

Keyword advertising

Keyword advertising means buying display space on defined words with search engines, preferably Google. For example, you can pay to appear when customers search for your key services. The price is determined by how popular the keyword is.

Search engine optimization (SEO)

Can people find you online? Search engine optimization (SEO) is about increasing the chance that search engines will show your content when people search for specific words, things, phenomena or phrases. SEO is about organic visibility, not keyword advertising or other paid activities. Design, code and content are all important to ensure the best possible SEO. That's why our specialists work interdisciplinary to ensure that you get the best possible effect from your work.

AI optimization (GEO)

If people are going to find you online, robots have to find you first. Generative Engine Optimization (GEO) is about optimizing content and web solutions so that people can find you and your services or products through AI searches such as ChatGPT, Gemini, and Claude. Our specialists help you build websites and plan and produce content that makes you visible in AI searches. In this article, we explain in more detail what GEO is and how you can optimize content for AI.

Measurement and analysis

How many people see your ads and how many click on them? What do people do when they are on your website? Is the traffic converting, and if so, where, when and how? These are some of the questions you should be able to answer, but which you can't say anything about unless you have good and reliable measurements. We can help you set up measurements of what you need to know and analyze what the numbers actually say and what they mean for you. We use several different tools and find the one that best suits your needs and wishes. And, of course, we always make sure to comply with the General Data Protection Regulation (GDPR).

Reporting

Collecting data and measuring traffic and reach is one thing. The next step is to use the numbers wisely. That's why we set up simple and tailored dashboards so you can have real-time control over the numbers that are relevant to you, while helping you understand what the numbers actually mean for you.

IP-driven advertising

IP-targeted advertising means targeting ads to specific IP addresses. This cannot be done against individuals, but against companies and organizations. IP-targeted advertising can thus be a very effective tool for B2B companies that want to reach specific prospects with tailored messages.

Contextual advertising

Contextual advertising targets the audience through the choice of topic, words and phrases, not through demographic data such as age and geography. This means, for example, that we can decide that a campaign should appear in conjunction with online newspaper articles about house building, or in articles that have both the phrase "house building" and "building houses".

Media buying and placement

AG is also a media agency. This means that we help many of our customers with media buying in both digital and print channels. We can manage a campaign throughout its entire lifecycle, from concept and design to placement and impact measurement, or we can handle media buying and placement separately.

Customer loyalty

What do you do with customers once they've entered the fold? Customer contact is an important part of all marketing and aims to ensure long-term and loyal customer relationships. We can use many different methods, such as newsletters and email marketing, events, loyalty programs, customer clubs - depending on who the target group is and what we want to achieve.

Marketing automation

Marketing automation is about automating customer communication and marketing. It enables you to reach many recipients with personalized and individual messages with minimal manual effort. Marketing automation is particularly effective for upselling and upselling, but the applications are almost endless. All that's required is that you have relevant user data and systems that allow this data to be used to build automation. In marketing automation, communication is triggered by the customer's actions, such as making a purchase in an online store, signing up or clicking on email links, not by pressing "send". Our specialists have extensive experience in building smart automation processes that contribute to increased customer loyalty, additional sales and upselling.

Email marketing

Email marketing and newsletters are still one of the most effective tools in our toolbox. It's not without reason that email is included in many marketing strategies. Our specialists can help you with strategy, automation, setup, design, content and delivery.

Inbound Marketing

Inbound Marketing is a marketing strategy where you attract potential customers by offering them something of value, and then nurture them so that they convert into actual customers. The methodology consists of four phases: attract, convert, sell and delight. The value is often about content such as blog posts, articles, videos, seminars, webinars, conferences, reports, newsletters, social media, podcasts, etc.

Lectures and courses

Do you want to learn more about digital visibility and digital marketing? We can help you with customized lectures and courses, depending on what you need.