Digital advertising that drove successful pre-sales

Customer: Nordr

Digital marketing for the new housing project Steinsviksåsen.

Work: Digital visibility, design, performance marketing

Programmatic advertising helped drive pre-sales for one-third of the homes in Nordr’s Steinsvikåsen project.

3D illustration from the Nordr housing project Steinsvikåsen

We’ve collaborated with Nordr on a range of residential projects and contribute, among other things, with digital advertising.

One of the latest projects we've helped Nordr with is Steinsvikåsen at the southern end of Nordåsvannet. Here, they will build 50 apartments and 6 townhouses with fantastic views, good qualities and underground parking facilities. "The starting point is very good, and everything is in place for what could be a successful project for Nordr.

Here we explain how we contribute in every phase of new-home sales: Selling new builds

We started advertising to the most relevant target groups on Facebook and Instagram in the period December 2023-May 2024. We continued with two messages throughout the period:
1) registration for pre-sale
2) pre-sale is underway.

In the period April-June 2024, we also ran programmatic ads through the BidTheatre platform. We targeted ads to the most relevant buyer groups across digital platforms. In this way, the message reached the target group, regardless of where the target group was.

Facebook and Instagram

Number who saw the ads: 61 397

Number of clicks: 7 685

Click-through rate: 2,15 %

Programmatic advertising

Number of people who saw the ads: 44 899

Number of clicks: 370

Click-through rate: 0,37 %

The digital ads were combined with print ads and newsletters to stakeholders.

The plan was for pre-sales to start in August, but due to the high demand, Nordr opened its doors at the beginning of June. It was a tremendous success, and after a few weeks they had sold 17 out of 56 units.