We have helped the Carfix auto repair chain create promotional videos that showcase their services while setting them apart from the competition.
What does accessibility mean? Through a brand new commercial concept, Carfix provides answers. Key words: We fix!
Car workshop chain Carfix from Os has realized something important: That one of the most important things they deliver is availability. They need to be there when the customer needs them, not days or weeks later.
Accessibility is the cornerstone of the new communication concept we have developed together with the workshop chain. It is also much of the background for their new slogan: "We fix!" - and not least for the commercial concept we have created for them.
The acid test for a brand is whether you remember it when it really counts. Like when the warning lights are flashing and the car is making mysterious noises.
As part of our efforts to put Carfix at the forefront of car owners' minds, we have developed a brand new advertising concept. And together with the talented professionals at Apparat, we have developed the concept into four new commercials. The first is about one of their most important offerings: Always have drop-in hours available.
One of the main premises of the concept was that, like Carfix, it had to be simple, effective and accessible. The solution has become a light-hearted series of commercials where the editing helps to convey how quickly and easily Carfix solves the problem.
The structure of the Dropin film follows a well-known formula: Problem - Solution. Here, the warning light on the dashboard represents the problem, while Carfix is of course the solution.
What matters most, however, is not these concrete elements, but the emotions associated with them. The reason is simple: we remember emotions, and experiences related to emotions, far better than we remember arguments and facts.
And a glowing warning light evokes emotions. Vague emotions such as frustration, anger and resignation - brilliantly conveyed by actor Kai Taule.
