Vestdavit Bergen internationally recognized for its davit systems, which it supplies to navies, companies, and government agencies across several continents. We have helped this industrial company with its digital visibility, specifically through Google .
Their advertising account had a lot of activity but little impact. The campaigns delivered large numbers of impressions and clicks, but almost no website conversions. The targeting was so broad that the ads effectively reached "everyone," and the budget was wasted on irrelevant impressions.
Improved advertising effect
Optimizing the ads had several clear effects:
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Higher conversion rate
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More relevant views
- More stable viewing figures
Google Ads
Conversions per 100 views:
November 2024–April 2024: 1.64
May–September 2025: 86.36
Improvement: 5170%
Improved ad quality with better websites
It’s not just the targeting and the ads themselves that influence the results of Google campaigns. The quality of the website the ads link to also plays a significant role. Several factors come into play here, including how useful and relevant the content is, how easy the site is to navigate, and whether the site meets the expectations created by the ad.
Simply put: The better a website is, the better the ad linking to it will perform.
We haven’t just helped Vestdavit its digital visibility through Google . At the same time, we’ve also designed and developed a new website for them.
The new pages are clearly structured around specific product categories and segments, and have a clear and consistent message. This makes it easy to create ads and keywords that closely match the content, thereby making the landing pages more relevant to the ads.
Here you can read more about the new website we created for Vestdavit.
The new website, combined with improved targeting in Google , has helped Vestdavit get much more value for the money they spend on advertising.
