Better targeting in Google Ads resulted in more conversions for Vestdavit

Customer: Vestdavit

Global digital marketing through Google Ads for davit manufacturer Vestdavit.

Work: Digital visibility, design, performance marketing

With more targeted advertising, improved websites, and more relevant ads, Vestdavit increased conversions and got more bang for its buck from Google Ads.

Mockup showing three different Google ads for Vestdavid on mobile devices

Vestdavit from Bergen is internationally recognized for its davit systems, which it supplies to naval forces, companies, and government agencies on several continents. We have helped the industrial company with digital visibility, specifically with advertising in Google Ads.

Their advertising account had a lot of activity but little impact. The campaigns delivered large numbers of impressions and clicks, but almost no website conversions. The targeting was so broad that the ads effectively reached "everyone," and the budget was wasted on irrelevant impressions.

Improved advertising effect

Optimizing the ads had several clear effects:

Higher conversion rate
More relevant views
More stable viewing figures

Google Display Ads

Conversions per 100 views:

November 2024–April 2024: 1.64

May–September 2025: 86.36

Improvement: 5170%

mockup of the vestdavit website on laptop and mobile

Improved ad quality with better websites

It is not only the targeting and the ads themselves that influence the results of campaigns in Google Ads. The quality of the website the ads link to also has a lot to say. Several factors come into play here, including how useful and relevant the content is, how easy the site is to navigate, and whether the site meets the expectations created by the ad.

Simply put: The better a website is, the better the ad linking to it will perform.

We haven’t just helped Vestdavit boost its online visibility through Google Ads. At the same time, we’ve also designed and developed a new website for them.

The new pages are clearly structured around specific product categories and segments, and have a clear and consistent message. This makes it easy to create ads and keywords that closely match the content, thereby making the landing pages more relevant to the ads.

Here you can read more about the new website we created for Vestdavit.

The new websites, together with better targeting in Google Ads, have helped Vestdavit get much more return on the advertising dollars they invest.