Profile, website, and digital marketing for a leading executive search firm

Client: Bønes Virik Executive Search

Profile, websites, digital marketing

Work: Brand and communication process, logo, visual profile, web design, web development, content, digital marketing, motion graphics

Bønes Virik is one of the leading executive search companies in Norway. As a result of extensive strategy work, they wanted to clarify both values and position through a new visual identity. In the wake of the new identity, we have also developed an advertising system and website for them.

Digital marketing

When Bønes Virik receives a job posting to be advertised online, we create ads tailored to the client and the position using Bønes Virik’s ad template. For each recruitment assignment, we receive a requirements specification and candidate profile, develop ads according to the client’s template, and distribute the campaign through a customized mix of channels.

We target demographics, geography, education, industry, company, job title, tenure, and IP-based targeting for businesses. Our channels include Meta (Facebook/Instagram), LinkedIn, media companies (Schibsted, Amedia), industry magazines, and programmatic advertising. For reporting, we use a live dashboard, and we also prepare a final report for each project.

Profile

We were able to participate as a fly on the wall in their strategy work and gained a thorough insight into what the company stands for. After mapping current communication surfaces, we quickly concluded that the existing logo worked poorly on digital surfaces and that it would be inappropriate to keep it.

Some physical surfaces invited discreet pattern use, while on digital surfaces we could animate the logo from a magnifying glass (the search symbol itself) to the characteristic Ø in the name.

The result is a logo and visual identity that clarifies the company's position, reflects its values and works optimally on all important communication surfaces.

We have also designed and developedthe website, and a concept for targeted digital advertising of job ads.

Mock-up showing the new website for Bønes Virik Executive Search