We developed a visual concept for food safety services that works across languages and countries.
We helped Aquatiq design a visual concept and profile material that is clear regardless of continent and language.
Food safety experts Aquatiq, who provide services to the food industry worldwide, needed help designing a visual concept that is clear regardless of continent and language. The concept had to accommodate all promotional material, both for international trade fairs of various sizes and national food safety conferences.
We were also commissioned to conceptualize and visualize Aquatiq's role in the value chain for the aquaculture segment, which is their largest customer group.
With a clear visual concept, Aquatiq always has a common thread running through its exhibition areas, regardless of audience and geography. An Aquatiq stand is recognizable whether it is at a trade fair in Norway, Australia, Chile, England or Spain. Food safety is visualized through one piece of sushi being fitted with a life jacket and another with a safety belt.
Different trade fairs have different audiences from different industries - and not least different physical conditions. This includes square meters, lighting, audience accessibility and much more. It's important to make optimum use of the space and take into account the space and priorities for the different product areas.
The same design and concept has been taken to the Aquatiq Food Forum conference, where we developed all materials from place cards to menus and invitations.
