A visual concept and trade show design that works across languages and continents

We developed a visual concept for food safety services that works across languages and countries.

Work: Visual concept, promotional materials, trade show booth

We Aquatiq develop a visual concept, branding materials, and a trade show booth that are clearly recognizable regardless of location or language.

Brochure for the food safety expert Aquatiq

Aquatiq, a food safety expert that provides services to the food industry worldwide, needed help designing a visual concept that would be clearly recognizable regardless of continent or language. The concept was intended to encompass all branding materials, including those for international trade shows of various sizes and national food safety conferences.

We were also commissioned to conceptualize and visualize Aquatiq's role in the value chain for the aquaculture segment, which is their largest customer group.

Solution

With a clear visual concept, Aquatiq maintains a consistent theme across its exhibition spaces, regardless of the audience or location. An Aquatiq is instantly recognizable whether it’s at a trade show in Norway, Australia, Chile, England, or Spain. Food safety is visualized by dressing one sushi exhibit in a life jacket and another in a seatbelt.

Different trade fairs have different audiences from different industries - and not least different physical conditions. This includes square meters, lighting, audience accessibility and much more. It's important to make optimum use of the space and take into account the space and priorities for the different product areas.

We assist Aquatiq the entire process of setting up a booth for the trade show:

concept development
design and layout of the booth
messages and illustrations
monitoring of manufacturers
quality assurance
The same design and concept were carried over to the Aquatiq Forum conference, where we developed all the materials, from place cards to menus and invitations.