We created a new visual identity for the international songwriting camp Bergen Songs, organized by Musikkontoret Brak in Bergen.
By mixing gender-neutral design elements with local and global expressions, we have given Bergen Songs an innovative and inclusive visual identity.
Bergen Songs is a prestigious international songwriting camp that Musikkontoret Brak organizes in Bergen. The first camp took place in 2021, but they realized they needed a stronger identity and a more modern and accessible visual expression.
Bergen Songs brings together talented songwriters from all over the world in Bergen to collaborate, create and share music. The new identity had to work across linguistic and cultural boundaries.
The camp also promotes inclusion with a gender-neutral approach and prioritizes sustainability. All of this meant that the new identity had to be universally accessible and welcoming, regardless of age, gender or cultural background.
These core principles formed the basis of Bergen Song's new visual identity.
Accessibility is a key concept, with clear, easy-to-read typography and high-contrast color schemes to ensure good readability for everyone.
Design elements, such as shapes and colors, are gender-neutral to create an inclusive environment for participants of different backgrounds. A mix of local and global design motifs highlight cultural inclusivity and the rich spectrum of backgrounds represented at the camp.
Since sustainability is an important principle for Bergen Songs, it is also integrated into the visual identity. Both by optimizing the digital resources and by having a reusable solution for posters and signs.
The front of the posters is fixed and reusable, while the back plate consists of a removable sheet. This allows them to update details such as date and location without having to replace all the signs and posters. This not only reduces waste, but also ensures that the posters remain relevant and up-to-date with minimal environmental impact.
