Insight
We make sure you make good choices on a solid and correct basis.
We help you with user testing, market analysis, competitor analysis, customer/user journey mapping, digital measurement and analysis, UX, media monitoring, customer satisfaction measurement and workshops.
We can help you with:
Digital measurement and analysis
Who visits your website? Where do they come from? Do they click on your ads? And if not, why not? We can measure everything that is relevant to your company's digital presence, and we help you understand what the numbers actually mean.
Customer journey / user journey
Where do people encounter you? Where do they convert? And where do they not convert? If you don't have control over the entire customer journey, it's difficult to know how to ensure that customers actually buy from you. We help you gain an overview – and we help you optimize the customer journey.
Market research
We help you refine your hypotheses, formulate your questions, conduct your surveys, and interpret the results so that you gain insights that provide real value. We can conduct many of these surveys ourselves using simple and cost-effective solutions, such as Google. We also have trusted partners who assist us in conducting larger-scale surveys.
Market analysis
The more you know about the market, the better decisions you can make – both strategically and tactically. We help you map the market and understand what your findings really mean.
Competitor analysis
Who are you competing against? How similar are you to them? Who is the biggest threat? What are the others bad at? A competitor analysis is very similar to a market analysis, but goes into more detail about the other players in the market.
Synthetic/AI-based market research
We use AI models and synthetic "respondents" to test messages, concepts, and customer journeys, and to collect and analyze data about target groups, markets, and customers. The method provides good answers to "what if" scenarios and is used for segmentation and improvement of digital platforms and customer journeys, campaign and concept testing, and testing of hypotheses for target groups, among other things. In short, the method can be used to get answers to everything you would otherwise ask people about. Synthetic research is a very good tool that provides good results at a fraction of the cost of conducting surveys and tests with real people. All synthetic insights are always validated and interpreted by a specialist or consultant to ensure quality and relevance.
Measuring customer satisfaction
What do your customers really think of you? We can help you measure customer satisfaction, so you don't have to guess. We have a range of tools and methods, both qualitative and quantitative, in our toolbox. And if you need extra help, we collaborate with external partners.
Media monitoring
Do you know what the press is writing about you? Or how the media is reporting on your industry? Your competitors? With media monitoring, you gain full control over how you, or your competitors, appear to media consumers.
Workshops
New identity? New product? New company? New name? New ideas? No matter what process you are going through, it is important to start off on the right foot. We organize, plan, and lead creative workshops that ensure you hit the mark.
Lectures and seminars
Would you like to learn more about marketing, design, creativity, communication, content, strategy, or artificial intelligence (AI)? We offer a range of lectures and seminars that will make you a little smarter. And if we don't have a lecture or seminar that suits your needs, we will tailor one especially for you.
AI
"AI is a revolution!" Yes, it is, as long as you know how to use AI effectively and you see the opportunities it actually creates for you. We can help you figure out how to best take advantage of this new technology in a responsible and prudent manner, and how you can use it to gain valuable insights.
Contact persons

Mette Mæhle

Lisbeth Hope Frugård

Sverre Krogsrud

Helge Mæhle
Frequently Asked Questions
Hva får vi konkret levert; en rapport, et dashboard, anbefalinger?
Det avhenger av hva dere skal bruke innsikten til. Det kan være en rapport, et dashboard dere følger i sanntid, eller konkrete anbefalinger dere kan handle på. Det viktigste for oss er å hjelpe dere å forstå hva tallene faktisk betyr, slik at innsikten gir reell verdi og ikke bare blir et dokument. Leveranseformen avklarer vi med dere på forhånd.
Do we have to commit, or can we start small?
You can certainly start small. Many clients begin with a specific project, and then we build on that if desired. If you have an ongoing need—such as regular maintenance, content creation, or advertising—a retainer agreement can be both more cost-effective and more predictable, because we can then work systematically on what yields the best results over time. We’ll recommend whatever best suits your needs.
What do you need from us to get started?
Less than many people think. Usually, all it takes is a conversation about what you want to achieve, and access to whatever profile, materials, or data you already have. We’ll figure out the rest together as we go. If anything is unclear, our first task is often to help you pinpoint exactly what you need.
Are you a good fit for small businesses, large corporations, and the public sector?
Yes to everyone. We work with everyone from startups on a tight budget to large corporations and public sector organizations with extensive requirements. Our portfolio ranges from municipalities and government agencies to international companies and local businesses, and we have extensive experience with the requirements associated with public sector projects, such as universal design, plain language, and privacy. We tailor the solution to your needs and budget.
How much does it cost?
It depends entirely on the project. A simple campaign, a new website, and a multi-year framework agreement naturally fall into different price ranges, and we never quote a price until we understand exactly what you need. What we always do is provide you with a clear estimate before we get started, so you know what to expect. We can work on an hourly basis or for a fixed price, and for ongoing needs, we’re happy to set up an agreement with a fixed number of hours per month. Get in touch for a no-obligation chat, and we’ll figure out what works best for you.
How do you work, from the initial contact to final delivery?
Every project is different, so we tailor the process to the task at hand. But the basic structure remains the same: we start by getting to know you, the market, and the target audience. We then develop a concept or direction, which we present to you before moving into production. Throughout the process, we maintain close communication, show you our work, and make adjustments based on your feedback. Finally, we launch the project and follow up. For smaller assignments, this process is quick and informal; for larger projects, we work through several rounds of insights, sketches, and adjustments. You’ll know where we are in the process and what the next step is every step of the way.
How long does it take?
It depends on the project. A simple project can be completed in a matter of days, while a new visual identity, a larger website, or a strategic process can take weeks or months, often involving several rounds of revisions along the way. Once we understand the scope, we’ll provide you with a realistic timeline with dates and milestones, so we both know what we’re working toward. We’d rather promise a little less than a little too much.
Who will we be working with, and will we have a designated contact person?
With us, you’ll work with a single dedicated account manager who is familiar with your project, so you won’t have to deal with a different person every time you reach out. Behind this contact person is a multidisciplinary team where consultants, designers, developers, and copywriters work together under one roof. We handle the coordination between these disciplines internally, so you can deal with a single point of contact.
the requirements associated with public sector projects, such as universal design, plain language, and privacy. We tailor the solution to your needs and budget.
Who owns what you're making?
What you pay for is yours. You own the finished products we create, whether it’s a logo, a visual identity, a website, or other materials. When we build websites, we also use solutions that don’t lock you into working with us. We use open source software whenever possible and provide you with training, so you’re free to further develop or migrate the solution later on. We want you to stay with us because you want to, not because you have to.
Can we purchase just one service, or do we have to buy the whole package?
You can buy exactly what you need. Whether you just need a logo, a campaign, or help with advertising, we’ll take care of it. Just because we offer the full range of services under one roof doesn’t mean you have to use everything—it means you can easily expand as your needs grow, without having to bring in new vendors. We recommend what we think you actually need, and we’ll be honest if something isn’t worth the money for you.
Can we get some references or see examples of similar work you've done?
Of course. We’ve worked with clients throughout Western Norway and beyond, many of them for many years. You’ll find a selection of projects under “Work” in the menu, and we’d be happy to show you work that’s relevant to your needs. We work with local, national, and international clients.
Why choose an agency in Bergen a large agency in Oslo?
Because you get a personal touch, a full range of services, and people who know Western Norway. We’re a mid-sized agency that brings together strategy, design, web, content, and digital marketing under one roof, without departmental silos between disciplines. This ensures quick decision-making and a single point of contact for you. With us, you’ll meet experienced professionals who know their craft and do the work themselves. We’ve been based in Bergen 1945 and know the business community, cultural scene, and public sector in Western Norway well, while also working for clients far beyond the region.


