Insight

We make sure you make good choices on a solid and correct basis.

We help you with user testing, market analysis, competitor analysis, customer/user journey mapping, digital measurement and analysis, UX, media monitoring, customer satisfaction measurement and workshops.

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We can help you with:

Digital measurement and analysis

Who visits your website? Where do they come from? Do they click on your ads? And if not, why not? We can measure everything that is relevant to your company's digital presence, and we help you understand what the numbers actually mean.

Customer journey / user journey

Where do people encounter you? Where do they convert? And where do they not convert? If you don't have control over the entire customer journey, it's difficult to know how to ensure that customers actually buy from you. We help you gain an overview – and we help you optimize the customer journey.

Market research

We help you refine your hypotheses, formulate questions, conduct surveys, and interpret the results so that you gain insights that provide real value. We can conduct many of the surveys ourselves, using simple and cost-effective solutions such as Google. We also have excellent partners who help us conduct larger respondent surveys.

Market analysis

The more you know about the market, the better decisions you can make – both strategically and tactically. We help you map the market and understand what your findings really mean.

Competitor analysis

Who are you competing against? How similar are you to them? Who is the biggest threat? What are the others bad at? A competitor analysis is very similar to a market analysis, but goes into more detail about the other players in the market.

Synthetic/AI-based market research

We use AI models and synthetic "respondents" to test messages, concepts, and customer journeys, and to collect and analyze data about target groups, markets, and customers. The method provides good answers to "what if" scenarios and is used for segmentation and improvement of digital platforms and customer journeys, campaign and concept testing, and testing of hypotheses for target groups, among other things. In short, the method can be used to get answers to everything you would otherwise ask people about. Synthetic research is a very good tool that provides good results at a fraction of the cost of conducting surveys and tests with real people. All synthetic insights are always validated and interpreted by a specialist or consultant to ensure quality and relevance.

Measuring customer satisfaction

What do your customers really think of you? We can help you measure customer satisfaction, so you don't have to guess. We have a range of tools and methods, both qualitative and quantitative, in our toolbox. And if you need extra help, we collaborate with external partners.

Media monitoring

Do you know what the press is writing about you? Or how the media is reporting on your industry? Your competitors? With media monitoring, you gain full control over how you, or your competitors, appear to media consumers.

Workshops

New identity? New product? New company? New name? New ideas? No matter what process you are going through, it is important to start off on the right foot. We organize, plan, and lead creative workshops that ensure you hit the mark.

Lectures and seminars

Would you like to learn more about marketing, design, creativity, communication, content, strategy, or artificial intelligence (AI)? We offer a range of lectures and seminars that will make you a little smarter. And if we don't have a lecture or seminar that suits your needs, we will tailor one especially for you.

"AI is a revolution!" Yes, it is, as long as you know how to use AI effectively and you see the opportunities it actually creates for you. We can help you figure out how to best take advantage of this new technology in a responsible and prudent manner, and how you can use it to gain valuable insights.