The annual report is a golden opportunity to build reputation, credibility and visibility for your business. Don't waste it on a "digital annual report" that's just a PDF.
When we talk about digital annual reports, we don't mean "PDF on the web", but interactive annual reports that are an integrated part of your website. Such as this one, which we created for Bergen Business Council.
"But the PFD is online, right?"
Digital visibility is important, but many companies still choose to only "digitize light" when it comes to annual reports. That is, to publish the PDF. But the format is not suitable for small screens, and Google reads PDFs less well than text on websites. If you want your content to be easily accessible to search engines, you need to make it part of your website.
We expect a good user experience from the first moment online. Clickable tables of contents, a search function, easy navigation and a customized experience of the content are crucial if you want to get there. Here, an interactive website knocks the PDF out of the park every time. Especially on mobile. And since mobile has overtaken computers in share of web traffic, it matters a lot.
Three good reasons to go for an interactive annual report
1. Increased readability and accessibility
The annual report will be accessible and readable on all devices, and visitors will not have to leave the website to continue reading in the PDF window.
2. Better content
With interactive graphs, movies, motion graphics and other effects, you can bring your content to life. Here you can turn the driest material into exciting reading! Build-ups and other animated graphics can provide interesting additional information in an otherwise dry numerical presentation. An exciting video can show important events, products in use, manufacturing processes and satisfied customers.
3. Change until the last second
It's not just listed companies that feel the stress before the submission deadline. There are often revisions just before the deadline. If the report is to be printed, extra time must be allowed. Afterwards, it's too late to change anything. If the report is digital, you can make changes to figures, text and graphs right up to the last second! Not least, this means that you can take back your Easter vacation and replace annual report corrections with Easter criticism.
Are you wondering how you can make your annual report digital?