In short, motion graphics is graphic design in motion. The final product is a video – an intersection of storytelling, typography, illustration, infographic, logo, image and animation. It has been seen everywhere from presentation, television, websites and onto social media. Its length varies from 5 seconds to 5 minuets.

Since the rise of multiple devices and fast bandwidth, we see more organisations prioritise motion graphic projects. This is because video is one of the most effective tool to convey information.

Creating a motion graphic (3-5 mins) may cost as little as kr 35 000, or up to kr 300 000. It depends on specific visual style and complexity. Currently, Adobe After Effects is the most common tool for creating motion graphics, but as web moves on, it’s likely to see more in-browser animation using HTML5.

Rule 1

Storytelling
Good planning is crucial. A strong structure is the bone to a motion graphic project, but also the key to productivity.

Rule 2

Text with Caution
Many tend to include a good amount of text, thus it’s important to emphasize the difference between a motion graphic and a slideshow.

According to psychology researches: Human rarely opted to choose content via two different mediums (text vs visual), in other words viewers consume only one of the versions and skip the second. Due to emotion-based processing, visitor will pay attention to colorful images, embedded video, attractive headlines and catchy slogans.

Our work

ALFGUNDERSEN SHOWREEL
UNIKE ANSIKTER – 3D printede briller (sound)

Wrap-up

If you’re considering commissioning motion graphics or learning how to create them yourself, but aren’t sure where to start, here’s an overview of our video production process at Alf Gundersen.

Leave a Reply